CREATIVE OPS AT SCALE // VIVA CREATIVE

// MY ROLE:
Director of Digital Production at VIVA Creative, let a 15-person team across design, development, and content- managing delivery for 30+ major digital campaigns for over 3 years.

// WHAT I FOCUSED ON:

• Production Strategy: Owned the full digital workflow - from intake and scope to execution and delivery - across projects for a major tech company, Sotheby’s International Realty, Booz Allen, and the Gates Foundation.

• Tooling Enablement: Introduced Figma to the design/dev pipeline, standardized team processes with Jira + Slack integrations, and improved cross-functional collaboration.

• Creative Systems: Built internal workflows that saved development hours, clarified roles, and reduced back-and-forth between PMs, creatives, and engineers.

• Business Growth Support: Partnered with business development to scope, pitch, and close new client projects - and built the internal workflows to support deliver.

// IMPACT:

• Increased production efficiency by 20%

• Reduced team rework and confusion across multiple delivery streams

• Supported multi-million dollar portfolios without increasing headcount

• Created sustainable systems that improved team satisfaction and delivery clarity

// WHAT I LEARNED:

Creative ops isn’t just about delivering assets - it’s about creating a foundation where creative people can do their best work without getting blocked by process.